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	<title>mdyetmetaphor.com &#187; winter olympics</title>
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		<title>Reebok, Crosby and Joannie Rochette</title>
		<link>http://mdyetmetaphor.com/blog2/2010/03/07/reebok-crosby-and-joannie-rochette/</link>
		<comments>http://mdyetmetaphor.com/blog2/2010/03/07/reebok-crosby-and-joannie-rochette/#comments</comments>
		<pubDate>Sat, 06 Mar 2010 23:42:20 +0000</pubDate>
		<dc:creator>Michael Dyet</dc:creator>
				<category><![CDATA[SUDDEN LIGHT: Moments of Realization and Inspiration]]></category>
		<category><![CDATA[Joannie Rochette]]></category>
		<category><![CDATA[metaphor]]></category>
		<category><![CDATA[Michael Robert Dyet]]></category>
		<category><![CDATA[Reebok]]></category>
		<category><![CDATA[Sidney Crosby]]></category>
		<category><![CDATA[winter olympics]]></category>

		<guid isPermaLink="false">http://mdyetmetaphor.com/blog2/?p=425</guid>
		<description><![CDATA[How Reebok’s offer of $10,000 for the return of Sidney Crosby’s Olympic stick and glove could be transformed to support the Olympic spirit.]]></description>
			<content:encoded><![CDATA[<p>Hmmm, Reebok is offering a $10,000 reward for the return of Sidney Crosby’s stick and glove from the penultimate scene at the Winter Olympics. What’s wrong with this picture?</p>
<p>Anyone who watched the gold medal hockey game has a mental image of Sidney Crosby at that moment imprinted on his or her brain. Gloves and stick flung away as he raised in his arms in jubilation.</p>
<p>All Canadians joined in that moment and celebrated with him. It was the crowning achievement in a stellar year for Canada at the Olympics. Our Canadian pride was busting at the seams.</p>
<p>I can understand the desire to have the gloves and stick returned. They’ll capture a classic moment of sports history if they become an exhibit at the Hockey Hall of Fame.</p>
<p>But $10,000? No questions asked, Reebok says. Well, I have a couple of questions for them.</p>
<p>What kind of message are we delivering? First there’s the ethical issue of rewarding theft. That’s not exactly the kind of behaviour that conveys the Olympic spirit.</p>
<p>Next there’s the question of the amount of money. $10,000 is a drop in the bucket to multinational giant like Reebok. But to people in a third world country earning $2 a day or less (55% of the world’s population, by the way), it’s a fortune.</p>
<p>What if Reebok came at the situation from a different angle? <em>We’ll give $10,000 to the World Vision relief fund for Haiti if the items are returned. </em>Seems to me that’s a win-win situation. Reebok gets the PR boost they want. Haiti gets a helping hand they desperately need.</p>
<p>Yes, I know the odds of getting the stick and glove back may be higher if they money goes into the perpetrator’s pocket. But isn’t it worth the risk?</p>
<p>Joannie Rochette made the Olympics a metaphor for the triumph of the human spirit. Reebok could carry the same torch if they shifted their perspective just a little bit.</p>
<p>So what do you say, Reebok? Are you up to the challenge?</p>
<p><em>~ Michael Robert Dyet is the author of <strong>“Until the Deep Water Stills – An Internet-enhanced Novel”.</strong> Visit Michael’s website at <a href="http://www.mdyetmetaphor.com/">www.mdyetmetaphor.com</a> or the novel online companion at <a href="http://www.mdyetmetaphor.com/blog">www.mdyetmetaphor.com/blog</a>.</em></p>
<p><em>~ Subscribe to </em><strong><em>“Michael’s Metaphors of Life Journal aka Things That Make Me Go Hmmm” at its’ internet home </em></strong><strong><em><span style="text-decoration: underline;"><a href="http://www.mdyetmetaphor.com/blog2">www.mdyetmetaphor.com/blog2</a>. </span></em></strong><em>Instructions for subscribing are provided in the “Subscribe to this Blog: How To” instructions page in the right sidebar.</em></p>
<p><em>~ If you’re reading this post on another social networking site, come back regularly to my page for postings every 5 to 7 days. </em><em>Categories: Shifting Winds, Sudden Light, Deep Dive, Songs of Nature, Random Acts of Metaphor. </em><em>Or subscribe to my Twitter page (mdyetmetaphor) to receive a tweet when a blog posting goes up.</em><em></em></p>
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		<title>2010 Winter Olympics: All The Right Reasons</title>
		<link>http://mdyetmetaphor.com/blog2/2010/02/21/2010-winter-olympics-all-the-right-reasons/</link>
		<comments>http://mdyetmetaphor.com/blog2/2010/02/21/2010-winter-olympics-all-the-right-reasons/#comments</comments>
		<pubDate>Sat, 20 Feb 2010 20:59:35 +0000</pubDate>
		<dc:creator>Michael Dyet</dc:creator>
				<category><![CDATA[DEEP DIVE: Philosophical Contemplations]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[Alexandre Bilodeau]]></category>
		<category><![CDATA[Jeremy Wotherspoon]]></category>
		<category><![CDATA[luge]]></category>
		<category><![CDATA[Maelle Ricker]]></category>
		<category><![CDATA[Maelle Wicker]]></category>
		<category><![CDATA[metaphor]]></category>
		<category><![CDATA[Michael Robert Dyet]]></category>
		<category><![CDATA[winter olympics]]></category>

		<guid isPermaLink="false">http://mdyetmetaphor.com/blog2/?p=419</guid>
		<description><![CDATA[An early look at the memorable moments in the 2010 Winter Olympics and my thoughts on how we can - and perhaps should - remember them for all the right reasons.]]></description>
			<content:encoded><![CDATA[<p>Hmmm, how will we remember the 2010 Winter Olympics when the flame is extinguished and the athletes scatter to the four corners of the globe again?</p>
<p>It may seem premature to pose that question only one week into the 2010 games. But we’ve already seen a host of memorable moments each of which could define the Vancouver Olympics.</p>
<p>Certainly a shadow was cast over the event from the start with the tragic death of Georgian luger Nodar Kumaritashvili. Will the 2010 Games be remembered as the Olympics where the safety of the athletes gave way to the thirst for risk and spectacle? The tragedy has been officially declared the result of an athlete’s mistake rather than an unsafe track. But the shortening of the track leaves that question dangling.</p>
<p>I watched with mixed emotions while snowboarders and speed skaters jostled for position with elbows high in a throwback to Gordie Howe’s NHL days. Part of my memory of the games will be the way the spirit of fair competition was bruised here and there by a win-at-all-costs attitude.</p>
<p>On the positive side, the Vancouver Olympics will be fondly remembered by Canadians as the year the first gold medals were won by Canadian athletes on Canadian soil. The image of Alexandre Bilodeau wrapped in the Canadian flag did wonders for Canadian pride.</p>
<p>My favourite memories of the Games will be the comeback stories of overcoming adversity. Maelle Ricker’s runaway gold medal performance in the Snowboard Cross after being airlifted off the mountain in Tourin following a terrible crash. Jeremy Wotherspoon back on the speed skating track only 15 months after shattering his left arm in a fall.</p>
<p>The Olympics – Winter and Summer – have an idealized mystique. An all too brief span of time when the countries of the world put aside their differences and come together to celebrate the spirit of competition. Most certainly we need that unifying force in the fractured world we live in these days.</p>
<p>But pull the camera back to a wider view and it becomes clear that the Olympics are very much a metaphor for society as a whole. There are moments of glorious triumph and moments of dream-shattering failure. Moments of unselfish brotherhood and, regrettably, the occasional me-first moment. Moments of inspiration that become etched in our memory and moments we would rather not remember… but can never forget.</p>
<p>For three weeks we see our world in microcosm on our TV screens. We cheer and dream and live vicariously through the athletes we watch. Let us be inspired by the triumphs and by those who overcome adversity but also learn from the lesser moments. If we are able to do both, the 2010 Winter Olympics will be memorable for all the right reasons.</p>
<p>And since, as a proud Canadian, I can’t resist it: Go, Canada, go!</p>
<p><em>~ Michael Robert Dyet is the author of <strong>“Until the Deep Water Stills – An Internet-enhanced Novel”.</strong> Visit Michael’s website at <a href="http://www.mdyetmetaphor.com/">www.mdyetmetaphor.com</a> or the novel online companion at <a href="http://www.mdyetmetaphor.com/blog">www.mdyetmetaphor.com/blog</a>.</em></p>
<p><em>~ Subscribe to </em><strong><em>“Michael’s Metaphors of Life Journal aka Things That Make Me Go Hmmm” at its’ internet home </em></strong><strong><em><span style="text-decoration: underline;"><a href="http://www.mdyetmetaphor.com/blog2">www.mdyetmetaphor.com/blog2</a>. </span></em></strong><em>Instructions for subscribing are provided in the “Subscribe to this Blog: How To” instructions page in the right sidebar.</em></p>
<p><em>~ If you’re reading this post on another social networking site, come back regularly to my page for postings every 5 to 7 days. </em><em>Categories: Shifting Winds, Sudden Light, Deep Dive, Songs of Nature, Random Acts of Metaphor. </em><em>Or subscribe to my Twitter page (mdyetmetaphor) to receive a tweet when a blog posting goes up.</em><em></em></p>
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